McDonald’s branch chief in East Sussex rules himself out of chief executive role

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Cherwell stressed he was not the next chief executive of McDonald’s, but was committed to helping the chain go through a ‘transformation’

The chief executive of a McDonald’s branch in East Sussex said he hoped to take on the role of chief executive of the fast food giant at the end of 2021.

Ben Cherwell said he was not yet chief executive of McDonald’s but had helped the company through a transformation.

“Our menu is very Darwinian and that’s one of the reasons we need to be strong,” Cherwell said.

“I’m not the chief executive of McDonald’s, I’m actually the chief operations officer.”

He added that he was not aware of anyone else applying for the job.

Cherwell stepped into the role of chief operations officer after Alan Roberts stepped down from the role following a court order that ruled it was against the Local Government Association to ban tipping at McDonald’s.

Cherwell, the chief executive of the McDonald’s branch in Burgess Hill, told the local authority’s ruling committee that he would not welcome a move towards a tipping ban in the future.

It comes at a time when council tax has been slashed, free parking has been extended and building has been restricted.

Critics have questioned the more than £100,000 salary being paid to Cherwell as chief operations officer.

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